The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
| Autorius: | Vijay Kumar |
| Leidėjas: | Wiley John + Sons |
| Išleidimo metai: | 2012 |
| ISBN-10: | 1118083466 |
| ISBN-13: | 9781118083468 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Management of specific areas |
Parašykite atsiliepimą apie „101 Design Methods: A Structured Approach for Driving Innovation in Your Organization“
