0 Mėgstami
0Krepšelis

Aaker on Branding: The Playbook to Building Strong Brands

Šiuo metu neparduodama

Knygos aprašymas

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.
Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

Informacija

Autorius: David Aaker
Leidėjas: Morgan James Publishing
Išleidimo metai: 2025
Knygos puslapių skaičius: 200
ISBN-13: 9781636986654
Formatas: 6 x 0.64 x 9 inches. Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Aaker on Branding: The Playbook to Building Strong Brands“

Būtina įvertinti prekę

Goodreads reviews for „Aaker on Branding: The Playbook to Building Strong Brands“