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Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs

128,13 
128,13 
2025-07-31 128.1300 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs'). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, 'retro' design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.

Informacija

Leidėjas: Routledge
Išleidimo metai: 2019
Knygos puslapių skaičius: 338
ISBN-10: 0367873842
ISBN-13: 9780367873844
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Conservation of buildings and building materials

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