Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.
| Autorius: | Rajesh Kumar |
| Leidėjas: | LAP LAMBERT Academic Publishing |
| Išleidimo metai: | 2019 |
| Knygos puslapių skaičius: | 400 |
| ISBN-10: | 3659874736 |
| ISBN-13: | 9783659874734 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Sales and marketing |
Parašykite atsiliepimą apie „Advertising Effectiveness with special reference to Mobile Handsets“
