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Advertising to Children: Concepts and Controversies

212,72 
212,72 
2025-07-31 212.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Informacija

Autorius: M. Carole Macklin, Les Carlson,
Leidėjas: Sage Publications, Inc
Išleidimo metai: 1999
Knygos puslapių skaičius: 338
ISBN-10: 0761912851
ISBN-13: 9780761912859
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Communication studies

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