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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

246,38 
246,38 
2025-07-31 246.3800 InStock
Nemokamas pristatymas į paštomatus per 13-17 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers.
The author discusses possible approaches to measure neuro-responses during a consumer¿s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly.
Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Informacija

Autorius: Rajagopal
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2023
Knygos puslapių skaičius: 268
ISBN-10: 303104214X
ISBN-13: 9783031042140
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Occupational and industrial psychology

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