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Apple Brand or Product?: An investigation into why consumers of different ages purchase Apple products

57,42 
57,42 
2025-07-31 57.4200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.

Informacija

Autorius: Tom Page, Gísli Thorsteinsson,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2016
Knygos puslapių skaičius: 68
ISBN-10: 3659879347
ISBN-13: 9783659879340
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Email: consumer / user guides

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