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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

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Knygos aprašymas

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Informacija

Autorius: Rajagopal
Leidėjas: Palgrave Macmillan
Išleidimo metai: 2014
Knygos puslapių skaičius: 339
ISBN-13: 9781137366771
Formatas: 5.5 x 0.81 x 8.5 inches. Knyga kietu viršeliu
Kalba: Anglų

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