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2025-07-31 139.0600 InStock
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Knygos aprašymas

Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results

Informacija

Autorius: Patricia H. Fisher, Marseille M. Pride,
Leidėjas: ALA Editions
Išleidimo metai: 2009
Knygos puslapių skaičius: 152
ISBN-10: 0838909094
ISBN-13: 9780838909096
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Library and information services

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