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Boosting Tourism Development through Intellectual Property

83,20 
83,20 
2025-07-31 83.2000 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https://www.youtube.com/watch?v=qzjUKF4Cy1I.

Informacija

Autorius: Wipo, World Tourism Organization,
Leidėjas: World Intellectual Property Organization (WIPO)
Išleidimo metai: 2021
Knygos puslapių skaičius: 112
ISBN-10: 9280530348
ISBN-13: 9789280530346
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Intellectual property law

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