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Brand Equity Dimension & Buying Behavior: Concepts-Empirical Relevance

71,81 
71,81 
2025-07-31 71.8100 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This book draws strand from precedent literatures with an objective of authenticating the relevance of concepts of brand equity & buying behavior model. This book is going to be useful for budding & practicing managers as they can utilize this knowledge while practicing these concepts in real world. Contents of this book are going to be vital for research scholars working in the area of consumer behavior and brand equity.

Informacija

Autorius: Anupama Chirag Dave, Mamta Brahmbhatt,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2017
Knygos puslapių skaičius: 116
ISBN-10: 620206871X
ISBN-13: 9786202068710
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Finance and accounting

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