What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.
Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.
He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.
A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
| Autorius: | Matt Haig |
| Leidėjas: | Kogan Page |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 258 |
| ISBN-10: | 074946299X |
| ISBN-13: | 9780749462994 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Sales and marketing |
Parašykite atsiliepimą apie „Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time“
