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Brand Personality & Mobile Handsets: Research Insights

51,68 
51,68 
2025-07-31 51.6800 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Brand Personality Scale developed by Jennifer Aaker (1997) consisted of 15 facets having 42 personality traits. This books aims at looking at those 42 personality traits from the perspective of product category of Smartphone¿s/ Mobile Handsets. The objective was to prove the relevance of theoretical models and its practical essence. Thus, this book aims at explaining the theoretical model and its research perspective.

Informacija

Autorius: Anupama Chirag Dave
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2018
Knygos puslapių skaičius: 52
ISBN-10: 6139829836
ISBN-13: 9786139829835
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Archiving, preservation and digitization

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