Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.
With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.
| Autorius: | Matt Haig |
| Leidėjas: | Kogan Page |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 306 |
| ISBN-10: | 0749462876 |
| ISBN-13: | 9780749462871 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Sales and marketing |
Parašykite atsiliepimą apie „Brand Success: How the Worlds Top 100 Brands Thrive and Survive“
