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Branded Short Term Rentals: The Rise of an Alternative Asset Class

87,65 
87,65 
2025-07-31 87.6500 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Airbnb has paved the way for a new generation of travelers that are tech-savvy and accustomed to types accommodations that differ from traditional hotels. This new sector termed ¿Short Term Rentals¿ or STRs has gradually matured and tech-enabled, branded STR companies have emerged to fill a void in this new ecosystem. This book provides a comprehensive first look at these technology-driven, branded STRs. It explores how their hybrid business model can be considered a flexible new asset class in times of economic uncertainty and how the characteristics of branded STRs represent an increased competitive threat to hotels. In this context, this study assesses their disruptive impact on the basis of: 1) the available literature relevant to the impact that short-term rentals have had on hotels 2) the research that has been conducted on the theory of disruptive innovation as well as 3) a deep-dive analysis of one of the emerging players 'Mint House'. The findings demonstrate how branded STRs represent the next step in the disruptive trajectory of short-term rentals and thereby increasing the potential threat of substitution of traditional models of hotel operations.

Informacija

Autorius: Benedict Kriechbaum
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2022
Knygos puslapių skaičius: 108
ISBN-10: 6204732935
ISBN-13: 9786204732930
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Housing and property for the individual: buying / selling / renting and legal aspects

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