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Building Strategy from the Middle: Reconceptualizing Strategy Process

212,72 
212,72 
2025-07-31 212.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

Informacija

Autorius: Steven W. Floyd, Bill Wooldridge,
Leidėjas: Sage Publications, Inc
Išleidimo metai: 2000
Knygos puslapių skaičius: 216
ISBN-10: 0761906452
ISBN-13: 9780761906452
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Business strategy

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