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Business in a Virtual World: Exploiting Information for Competitive Advantage

87,98 
87,98 
2025-07-31 87.9800 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

Informacija

Autorius: G. Potter, Fiona Czerniawska,
Leidėjas: Palgrave Macmillan UK
Išleidimo metai: 1998
Knygos puslapių skaičius: 264
ISBN-10: 0333721217
ISBN-13: 9780333721216
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Market research

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