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  3. Buying in: The Secret Dialogue Between What We Buy and Who We Are

Buying in: The Secret Dialogue Between What We Buy and Who We Are

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Buying in: The Secret Dialogue Between What We Buy and Who We Are
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Knygos aprašymas

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Informacija

Autorius: Rob Walker
Leidėjas: BBC Audiobooks America
Išleidimo metai: 2008
Knygos puslapių skaičius: 8
ISBN-13: 9781602834309
Formatas: 5.16 x 0.86 x 5.98 inches.
Kalba: Anglų

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