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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing bottled water

70,53 
70,53 
2025-07-31 70.5300 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

Informacija

Autorius: Gísli Thorsteinsson, Tom Page,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2010
Knygos puslapių skaičius: 76
ISBN-10: 3843358222
ISBN-13: 9783843358224
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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