This book introduces Chinäs current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.
| Autorius: | Li Zhang, Nannan Liang, Jing Jie, Junlin Qu, |
| Serija: | Research Series on the Chinese Dream and China¿s Development Path |
| Leidėjas: | Springer Nature Singapore |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 216 |
| ISBN-10: | 9811904308 |
| ISBN-13: | 9789811904301 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Business mathematics and systems |
Parašykite atsiliepimą apie „China¿s Publishing Industry in the Era of Big Data“
