Atgal
Knygos internetu pigiau
0 Krepšelis
0 Mėgstami
0Krepšelis
  1. Pirmas
  2. Knygos anglų kalba
  3. Conflicting Accounts Lib/E: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

Conflicting Accounts Lib/E: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

(0) Rašyti atsiliepimą
Conflicting Accounts Lib/E: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
Pridėti prie pamėgtų
Šiuo metu neparduodama

Formatai:

0,00 €

Knygos aprašymas

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines.
Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world's flashiest industry.

Informacija

Autorius: Kevin Goldman
Leidėjas: Blackstone Audio, Inc.
Išleidimo metai: 2010
ISBN-13: 9781441712646
Formatas: 6.3 x 1.2 x 6.25 inches.
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Conflicting Accounts Lib/E: The Creation and Crash of the Saatchi & Saatchi Advertising Empire“
Būtina įvertinti prekę

Goodreads reviews for „Conflicting Accounts Lib/E: The Creation and Crash of the Saatchi & Saatchi Advertising Empire“