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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

41,65 
41,65 
2025-07-31 41.6500 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Informacija

Autorius: Rajagopal
Leidėjas: Business Expert Press
Išleidimo metai: 2018
Knygos puslapių skaičius: 198
ISBN-10: 1947441140
ISBN-13: 9781947441149
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Behavioural economics

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