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Consumer Buying Behaviour in Purchasing Ayurvedic Products: Consumer Preference, Perception and Influencing Factors Towards Ayurvedic Products in Himachal Pradesh (INDIA)

47,34 
47,34 
2025-07-31 47.3400 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

"Consumer Buying Behaviour in Purchasing Ayurvedic Products" has been developed as per the latest data for readers who want to explore and make a career in research and teaching in marketing field. The book is also helpful for those Ayurveda companies or industries who want to develop some innovative Ayurvedic products as per consumer needs and wants. The book contains a research study on consumer preference, perception and influencing factors towards Ayurvedic products and it is covered in 6 chapters. Each chapter discusses the concepts lucidly with the help of examples, figures and tables. This book will helpful to know the consumer buying behaviour towards Ayurvedic products in developing countries like India.

Informacija

Autorius: Srishti Thakur, Ashish S. Noel, Vikas Singh,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2020
Knygos puslapių skaičius: 52
ISBN-10: 6203193720
ISBN-13: 9786203193725
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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