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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

287,72 
287,72 
2025-07-31 287.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Informacija

Leidėjas: Sage Publications
Išleidimo metai: 1995
Knygos puslapių skaičius: 504
ISBN-10: 080395753X
ISBN-13: 9780803957534
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Market research

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