0 Mėgstami
0Krepšelis

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

84,68 
84,68 
2025-07-31 84.6800 InStock
Nemokamas pristatymas į paštomatus per 13-17 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

Informacija

Autorius: Roxana Codita
Serija: Applied Marketing Science / Angewandte Marketingforschung
Leidėjas: Gabler Verlag
Išleidimo metai: 2010
Knygos puslapių skaičius: 336
ISBN-10: 3834925969
ISBN-13: 9783834925961
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Management and management techniques

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe“

Būtina įvertinti prekę

Goodreads reviews for „Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe“