Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of ¿passive¿ houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]
| Autorius: | Loukas Bellonias |
| Leidėjas: | GRIN Verlag |
| Išleidimo metai: | 2008 |
| Knygos puslapių skaičius: | 24 |
| ISBN-10: | 3640232135 |
| ISBN-13: | 9783640232130 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Conservation of the environment |
Parašykite atsiliepimą apie „Cost Benefit Analysis in Environmental Friendly Marketing“
