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2025-07-31 31.0600 InStock
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Knygos aprašymas

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Informacija

Autorius: Mahul Brahma
Leidėjas: Srishti Publishers
Išleidimo metai: 1905
Knygos puslapių skaičius: 146
ISBN-10: 9382665986
ISBN-13: 9789382665984
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Behavioural economics

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