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Knygos aprašymas

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Informacija

Autorius: Rohit Deshpande
Leidėjas: Sage Publications, Inc
Išleidimo metai: 1999
Knygos puslapių skaičius: 330
ISBN-10: 0761916938
ISBN-13: 9780761916932
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Market research

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