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Digital Television Strategies: Business Challenges and Opportunities

87,98 
87,98 
2025-07-31 87.9800 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Informacija

Autorius: A. Griffiths
Leidėjas: Palgrave Macmillan UK
Išleidimo metai: 2002
Knygos puslapių skaičius: 212
ISBN-10: 0333992954
ISBN-13: 9780333992951
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Labour / income economics

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