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  6. E-Commerce: Concepts, Principles, and Application

E-Commerce: Concepts, Principles, and Application

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E-Commerce: Concepts, Principles, and Application
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Knyga minkštu viršeliu 82,48 € Knyga kietu viršeliu 115,48 €
2025-07-31 82.4800 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 €

Knygos aprašymas

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.
This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.
This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.

Informacija

Autorius: Zheng Qin, Qinghong Shuai, Mingshi Chen, Pu Zhang, Mengyu Cao, Guolong Wang,
Serija: Advanced Studies in E-Commerce
Leidėjas: Springer Nature Singapore
Išleidimo metai: 2023
Knygos puslapių skaičius: 432
ISBN-10: 9811964408
ISBN-13: 9789811964404
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: E-commerce: business aspects

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