This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
| Autorius: | Qinghong Shuai, Yun Zhang, Zhongjun Li, |
| Leidėjas: | Springer Nature Singapore |
| Išleidimo metai: | 2024 |
| Knygos puslapių skaičius: | 388 |
| ISBN-10: | 981990045X |
| ISBN-13: | 9789819900459 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | E-commerce: business aspects |
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