The process of joining an e-Marketplace, and the evaluation of which particular ones offer the best mix of services for a particular set of business needs, is not a straightforward undertaking. With such a myriad of variants on offer, with numerous membership models, features, services, product types, and technology platforms in existence, it can prove to be a very confusing process for any prospective company looking to join. This book addresses the issue by taking steps toward developing an effective, intuitive, and user- friendly mechanism for assisting in the process of e- marketplace selection, to be employed by either those looking to subscribe to existing e-marketplaces or others investigating the prospect of developing a bespoke electronic marketplace of their own. It discusses the development of an interrelationship matrix-based approach for evaluating the suitability of an e-marketplace''s range of services to an established set of customer requirements. The developed matrix is then tested in a further series of case study environments in order to assess its viability and potential.
| Autorius: | John Hopkins |
| Leidėjas: | LAP LAMBERT Academic Publishing |
| Išleidimo metai: | 2010 |
| Knygos puslapių skaičius: | 372 |
| ISBN-10: | 3843373272 |
| ISBN-13: | 9783843373272 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Digital Lifestyle and online world: consumer and user guides |
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