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Effect of consumer design perception on brand equity: A smartphone perspective

126,50 
126,50 
2025-07-31 126.5000 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)

Informacija

Autorius: Abhishek Mishra
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2016
Knygos puslapių skaičius: 356
ISBN-10: 3659873993
ISBN-13: 9783659873997
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Finance and accounting

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