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Electronic Commerce: The Strategic Perspective

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Knygos aprašymas

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Informacija

Autorius: Richard T Watson
Leidėjas: Orange Grove Texts Plus
Išleidimo metai: 2009
Knygos puslapių skaičius: 115
ISBN-13: 9781616100292
Formatas: 8.5 x 0.24 x 11 inches. Knyga minkštu viršeliu
Kalba: Anglų

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