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Electronic Marketing and the Consumer

212,72 
212,72 
2025-07-31 212.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Informacija

Autorius: Robert A. Peterson
Leidėjas: Sage Publications, Inc
Išleidimo metai: 1997
Knygos puslapių skaičius: 208
ISBN-10: 0761910700
ISBN-13: 9780761910701
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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