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Encyclopedia of Survey Research Methods 2 Volume Set

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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Informacija

Autorius: Paul J. Lavrakas
Leidėjas: SAGE Publications, Inc
Išleidimo metai: 2008
Knygos puslapių skaičius: 1072
ISBN-13: 9781412918084
Formatas: 8.8 x 2.9 x 11.4 inches. Knyga kietu viršeliu
Kalba: Anglų

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