Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.
| Autorius: | Martin Grossmann |
| Serija: | Contributions to Management Science |
| Leidėjas: | Physica-Verlag HD |
| Išleidimo metai: | 2003 |
| Knygos puslapių skaičius: | 344 |
| ISBN-10: | 3790800333 |
| ISBN-13: | 9783790800333 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Business innovation |
Parašykite atsiliepimą apie „Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering“
