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Events and Festivals as strategies for a Region and City

57,42 
57,42 
2025-07-31 57.4200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.

Informacija

Autorius: Jung Feng Shih
Leidėjas: Éditions universitaires européennes
Išleidimo metai: 2019
Knygos puslapių skaičius: 52
ISBN-10: 6138482824
ISBN-13: 9786138482826
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Archiving, preservation and digitization

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