"Exploring the World of Online Reviews" delves into the fascinating realm of digital critique, shedding light on the profound influence that online reviews wield in today's consumer-driven world. From deciphering the psychology of reviewers and the impact of cognitive biases to unraveling the intricate web of fake reviews, astroturfing, and review bombing, this book offers a comprehensive exploration of the dynamics surrounding product/book success and trust. Delving deep into the ethics of incentivized reviews, corporate manipulation, and reviewer disclosure, it also offers insights into the policies and practices of major review platforms. As we journey through the pages, we envision the future of reviews in a world increasingly shaped by technology and consumer behavior, all while reflecting on case studies that illustrate the pivotal role reviews play in shaping the fate of products and books. Whether you're a curious consumer, an aspiring reviewer, or a savvy businessperson, this book will equip you with the knowledge to navigate the ever-evolving landscape of online reviews.
| Autorius: | C. P. Kumar |
| Leidėjas: | C. P. Kumar |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 128 |
| ISBN-13: | 9798215793053 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Advertising |
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