First Aid For A Wounded Business: The Small Business Survival Manual

Many books will tell you how to build the business of your dreams, but First Aid For A Wounded Business will tell you how to save your business when it’s on the ropes and in trouble of failing. In this book you will learn: • How to diagnose your business and know if you are failing • Understand what to work on to maximize your first aid efforts • Know what to focus on first, and what can wait until later • Understand basic financial measurements that are simple, yet effective • Why you are bleeding out customers and how to stop that bleeding. • What it means to have a real direction for your business, not just day-to-day survival • Healthy business habits that will make your first aid stick for a lifetime. Join Eric and his coach Mike as they take Clearwater Truck Maintenance and Repair from the verge of disaster to recovery by instituting simple, yet effective financial, marketing, and team building processes that any business can implement. You will be inspired by this compelling story of despair, struggle, hard work, tough decisions, and victory against all odds. This is an essential book for any struggling business owner who wants to take the first steps in turning their business around, and head for long-term success.