0 Mėgstami
0Krepšelis

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

Šiuo metu neparduodama

Knygos aprašymas

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Informacija

Autorius: Chris Anderson
Leidėjas: Hachette Books
Išleidimo metai: 2010
Knygos puslapių skaičius: 304
ISBN-13: 9781401310325
Formatas: 5.25 x 0.77 x 8 inches. Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Free: How Today's Smartest Businesses Profit by Giving Something for Nothing“

Būtina įvertinti prekę

Goodreads reviews for „Free: How Today's Smartest Businesses Profit by Giving Something for Nothing“