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  3. From Type to LOGO: The Best Logotypes from Around the World

From Type to LOGO: The Best Logotypes from Around the World

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From Type to LOGO: The Best Logotypes from Around the World
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When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Informacija

Autorius: Victionary
Leidėjas: Victionary
Išleidimo metai: 2022
Knygos puslapių skaičius: 272
ISBN-13: 9789887566595
Formatas: 7.5 x 1.25 x 10 inches. Knyga kietu viršeliu
Kalba: Anglų

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