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Fundamentals of Business-to-Business Marketing: Mastering Business Markets

82,48 
82,48 
2025-07-31 82.4800 InStock
Nemokamas pristatymas į paštomatus per 13-17 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

¿This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Informacija

Serija: Springer Texts in Business and Economics
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2016
Knygos puslapių skaičius: 340
ISBN-10: 3319385216
ISBN-13: 9783319385211
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Development economics and emerging economies

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