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How to Conduct Self-Administered and Mail Surveys

153,34 
153,34 
2025-07-31 153.3400 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

'''''The authors discuss self-administered questionnaires, the content and format of the questionnaire, &BAD:quot;user-friendly&BAD:quot; questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters.'''--Peter Hernon, Graduate School of Library and Information Science, Simmons College'' ''How do you decide whether a self-administered questionnaire is appropriate for your research question? This book provides readers with an answer to this question while giving them all the basic tools needed for conducting a self-administered or mail survey. Updated to include data from the 2000 Census, the authors show how to develop questions and format a user-friendly questionnaire; pretest, pilot test, and revise questionnaires; and write advance and cover letters that help motivate and increase response rates. They describe how to track and time follow-ups to non-respondents; estimate personnel requirements; and determine the costs of a self-administered or mailed survey. They also demonstrate how to process, edit, and code questionnaires; keep records; fully document how the questionnaire was developed and administered; and how the data collected is related to the questionnaire. New to this edition is expanded coverage on Web-based questionnaires, and literacy and language issues.

Informacija

Autorius: Linda Bourque, Eve P. Fielder,
Leidėjas: Sage Publications
Išleidimo metai: 2003
Knygos puslapių skaičius: 268
ISBN-10: 0761925627
ISBN-13: 9780761925620
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Medical research

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