The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk-or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
| Autorius: | Jill Lepore |
| Serija: | Liveright |
| Leidėjas: | Norton & Company |
| Išleidimo metai: | 2021 |
| Knygos puslapių skaičius: | 432 |
| ISBN-10: | 1324091126 |
| ISBN-13: | 9781324091127 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Computer and video game industry |
Parašykite atsiliepimą apie „If Then: How the Simulmatics Corporation Invented the Future“
