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Innovation and Marketing of Fast Moving Consumer Goods: The Art and Technology of Premium packaging techniques

70,53 
70,53 
2025-07-31 70.5300 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer''s decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

Informacija

Autorius: Gísli Thorsteinsson, Tom Page,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2010
Knygos puslapių skaičius: 64
ISBN-10: 3843366489
ISBN-13: 9783843366489
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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