Is your business starved of successful new product innovation? If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth. Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. Packed full of practical hands-on innovation tools and exercises, you'll learn how to: Uncover fresh consumer insights to inspire new product ideas. Identify untapped opportunities where your competitors won't go. Create a three-year pipeline of winning product ideas to fuel business growth. Manage your innovation plans to prioritise resources and maximise in-market success. Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success? If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.
| Autorius: | Susie White |
| Leidėjas: | Grammar Factory Publishing |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 204 |
| ISBN-10: | 0648137244 |
| ISBN-13: | 9780648137245 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Project management |
Parašykite atsiliepimą apie „Innovation Feast: Create New Product Ideas to Feed Your Hungry Business“
