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Innovation Offshoring: From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Researchers

84,68 
84,68 
2025-07-31 84.6800 InStock
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Knygos aprašymas

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects ¿ from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

Informacija

Autorius: Simon Plankenhorn
Serija: Schriften zum europäischen Management
Leidėjas: Gabler Verlag
Išleidimo metai: 2009
Knygos puslapių skaičius: 364
ISBN-10: 3834914479
ISBN-13: 9783834914477
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Business strategy

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