India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
| Serija: | India Studies in Business and Economics |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2018 |
| Knygos puslapių skaičius: | 268 |
| ISBN-10: | 3319835092 |
| ISBN-13: | 9783319835099 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Development economics and emerging economies |
Parašykite atsiliepimą apie „Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations“
