Little White Marketing Lies: Misconceptions that Block the Success of Your Business

Product Description Have you fallen for any of these little white marketing lies? “Our customers love us!” * “We provide exceptional customer service!” * “Our employees set us apart!” * “Word of mouth is our best marketing!” Little white marketing lies are common misconceptions that many well-meaning business owners claim to be true, but which usually aren’t. In fact, these little white marketing lies might even be standing between your business and success. From the author of 365 Days of Marketing comes Little White Marketing Lies. Little White Marketing Lies can help you put these and other little white marketing lies to the test, enabling you to: identify the true strengths and weaknesses of your business and put your business in the best position to succeed in the future. About the Author Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing as well as Make Over Your Marketing and 12 Months of Marketing for Salon and Spa. She has a passion for promoting local, independently-owned businesses and prides herself on crafting creative solutions that can help them compete with businesses of any size. Elizabeth says, "Everything is marketing. To build a strong business requires that you become aware that your 'brand' (everything that people believe to be true about you or your business) is being built and enhanced -- or damaged -- in the minds of clients and prospects, each and every time they come into contact with you or with any aspect of your business. "Since people's perceptions about your business (and you) are being influenced at every touch point, it's vital for the business owner to think through the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward. "Developing a more holistic approach, analyzing and taking control of all of the many variables that might occur gives the business owner the opportunity to design a truly exceptional and exceptionally satisfying customer experience." For more information, visit www.12monthsofmarketing.com.